I caught up with destination guru, Roger Brooks, in Deadwood, South Dakota while he was working on a city assessment project. There was just enough time to pry three questions out of him before he was off to do a webinar and then prep for a town hall meeting. At age 60, he’s still going strong.
Q: How many of these city “undercover tourist” assessments have you done so far?
About 800 communities around the world over the last 20 years.