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ANALYSISSOCIAL MEDIA

Solving The Travel Blogger Dilemma
(Why DMOs Need To Take The First Step To Fix It)

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“Travel bloggers’ single most important asset is trust,” said Mariette du Toit-Helmbold, a South African destination marketing executive turned consultant, at the Social Travel Summit in Inverness, Scotland. “It’s something that destinations cannot buy.” This sentiment was echoed during the conference.  Trust, they agreed, is what builds bloggers’ audiences and makes them “influencers.” It’s this […]

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