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Tag Archives | tourism

ANALYSISSOCIAL MEDIA

Solving The Travel Blogger Dilemma
(Why DMOs Need To Take The First Step To Fix It)

public domain

“Travel bloggers’ single most important asset is trust,” said Mariette du Toit-Helmbold, a South African destination marketing executive turned consultant, at the Social Travel Summit in Inverness, Scotland. “It’s something that destinations cannot buy.” This sentiment was echoed during the conference.  Trust, they agreed, is what builds bloggers’ audiences and makes them “influencers.” It’s this […]

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ANALYSISTOURISM TECH

Has The Smartphone Killed The Tourist Office?

Cities and regions keep building and maintaining tourist offices and visitor centers, but do they serve a necessary function or are destinations just doing it out of habit? The original idea was to provide visitors with helpful information so they could find something they’d like to do and perhaps even stay a little longer. The […]

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ANALYSIS ANALYSISSOCIAL MEDIATOURISM TECH ANALYSISSOCIAL MEDIA

The Emperor’s New Hashtag — What are DMO hashtags accomplishing?

Brian Solis (CC BY 2.0)

I just watched an entertaining Skift conference video of New York’s DMO CEOFred Dixon talking about their new #thisisnewyorkcity hashtag campaign. The hashtag got attached to 15,342 posts right away, he explains in the video. Sounds like a success story, right? Why else would Mr. Dixon mention it? The purpose, according to Mr. Dixon, is “to inspire inspiration in this new generation.” And he […]

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ANALYSIS ANALYSISMONUMENTS

The First Step to Creating Smart Destination Development

The world’s most famous attractions didn’t come out of focus groups.  There wasn’t likely a visitor’s board in Paris in 1880 saying: “You know what this city needs . . . a giant flag pole!”  There wasn’t a research team in India in the 1600s looking at visitor data and suggesting a blindingly white Mausoleum. Whether it’s the Great […]

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ANALYSIS

Why are DMOs trying to grow tourism backwards?

  When people make the decision to travel someplace, they probably have a couple things in mind they’d like to do — see some attraction, wander through a city’s old town, hike on a specific trail.  These are the things that inspired them to buy the ticket, the destination drivers. They’ll stay in hotels, eat at […]

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ANALYSISMUSEUMS

Can Frank Gehry get people to visit Panama?

  This year will see the opening of an exciting new building by architect legend Frank Gehry: the BioMuseo in Panama City, Panama. Gehry’s impact on tourism was famously made in 1997 with the opening of his instantly iconic Guggenheim museum in Bilbao, Spain.  Perhaps more than any other building that wasn’t challenging a height […]

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ANALYSIS

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