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Tag Archives | storytelling

ANALYSIS

The Big Story that Destinations Aren’t Telling

Chris Yiu (CC BY-SA 2.0)

Walk into any hotel or restaurant (or even a major corporate headquarters) and it’s easy to see that they’re all trying to make a great first impression–an impression that reinforces their brand. From the landscaping out front to the waiting area to the front desk to the bathrooms … the professional establishments tie all this […]

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SOCIAL MEDIAUncategorized

Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

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