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ANALYSISSOCIAL MEDIA

Solving The Travel Blogger Dilemma
(Why DMOs Need To Take The First Step To Fix It)

public domain

“Travel bloggers’ single most important asset is trust,” said Mariette du Toit-Helmbold, a South African destination marketing executive turned consultant, at the Social Travel Summit in Inverness, Scotland. “It’s something that destinations cannot buy.” This sentiment was echoed during the conference.  Trust, they agreed, is what builds bloggers’ audiences and makes them “influencers.” It’s this […]

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ANALYSISSOCIAL MEDIATOURISM TECH ANALYSISSOCIAL MEDIA

The Emperor’s New Hashtag — What are DMO hashtags accomplishing?

Brian Solis (CC BY 2.0)

I just watched an entertaining Skift conference video of New York’s DMO CEOFred Dixon talking about their new #thisisnewyorkcity hashtag campaign. The hashtag got attached to 15,342 posts right away, he explains in the video. Sounds like a success story, right? Why else would Mr. Dixon mention it? The purpose, according to Mr. Dixon, is “to inspire inspiration in this new generation.” And he […]

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SOCIAL MEDIAUncategorized

Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

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ANALYSISSOCIAL MEDIA

Instead of spewing tons of barely noticed “curated content” into the Twittersphere, why not help visitors take great social-media-friendly photos?

It turns out that 42% of shared Facebook timeline content is travel. It also turns out that — here’s a real shocker — people listen to their FB “friends” more than advertisers.  And that applies to other social media as well.  In fact, 84% of consumers say that friends’ and family’s holidays inspire them.  So why […]

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ANALYSIS

Sleeping kangaroo reveals secret to social media success

Baby Tasmanian Devil

Via Sydney Morning Herald

The secret behind the phenomenal success of Tourism Australia’s Facebook page can finally be revealed. Cute animals. With 5.1 million Facebook fans and 363,000 Instagram followers, Tourism Australia is the most followed tourism board or destination site in the world . And a recent study of the most ‘liked’ photos on their Facebook page showed […]

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