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ANALYSISSOCIAL MEDIATOURISM TECH ANALYSIS

The Big Story that Destinations Aren’t Telling

Chris Yiu (CC BY-SA 2.0)

Walk into any hotel or restaurant (or even a major corporate headquarters) and it’s easy to see that they’re all trying to make a great first impression–an impression that reinforces their brand. From the landscaping out front to the waiting area to the front desk to the bathrooms … the professional establishments tie all this […]

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SOCIAL MEDIAUncategorized

Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

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ANALYSIS

Why are DMOs trying to grow tourism backwards?

  When people make the decision to travel someplace, they probably have a couple things in mind they’d like to do — see some attraction, wander through a city’s old town, hike on a specific trail.  These are the things that inspired them to buy the ticket, the destination drivers. They’ll stay in hotels, eat at […]

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ANALYSISSOCIAL MEDIA ANALYSISSOCIAL MEDIA

What is the core brand of your destination?

“To me, a brand is trust,” said Steve Jobs. I wanted to drive home the importance of Peter Moore’s blog posting yesterday on this site.   If you are promoting something with photos: a clean beach, an uncrowded historic city center, an almost-empty park trail, a scenic area without litter or traffic jams… then you […]

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ANALYSISTOURISM TECH ANALYSISART & ARCHITECTUREMONUMENTS

Underwater statues in Cancun give divers something to look at, but has this three-year-old attraction become a must-see or a flop?

After careless divers (and storms) managed to kill off some of the best local coral, local authorities and dive operators were interested to give visitors something to look at.  After all, the popular Sinai diving site Raz Mohammed has some toilets on the sea floor that have become a diver attraction, ship wrecks are popular. […]

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