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Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

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What is the core brand of your destination?

“To me, a brand is trust,” said Steve Jobs. I wanted to drive home the importance of Peter Moore’s blog posting yesterday on this site.   If you are promoting something with photos: a clean beach, an uncrowded historic city center, an almost-empty park trail, a scenic area without litter or traffic jams… then you […]

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