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Tag Archives | destination marketing

ANALYSISSOCIAL MEDIATOURISM TECH ANALYSISSOCIAL MEDIA

The Emperor’s New Hashtag — What are DMO hashtags accomplishing?

Brian Solis (CC BY 2.0)

I just watched an entertaining Skift conference video of New York’s DMO CEOFred Dixon talking about their new #thisisnewyorkcity hashtag campaign. The hashtag got attached to 15,342 posts right away, he explains in the video. Sounds like a success story, right? Why else would Mr. Dixon mention it? The purpose, according to Mr. Dixon, is “to inspire inspiration in this new generation.” And he […]

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ANALYSIS

The Big Story that Destinations Aren’t Telling

Chris Yiu (CC BY-SA 2.0)

Walk into any hotel or restaurant (or even a major corporate headquarters) and it’s easy to see that they’re all trying to make a great first impression–an impression that reinforces their brand. From the landscaping out front to the waiting area to the front desk to the bathrooms … the professional establishments tie all this […]

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SOCIAL MEDIAUncategorized

Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

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