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Tag Archives | destination management

ANALYSISMONUMENTS

The First Step to Creating Smart Destination Development

The world’s most famous attractions didn’t come out of focus groups.  There wasn’t likely a visitor’s board in Paris in 1880 saying: “You know what this city needs . . . a giant flag pole!”  There wasn’t a research team in India in the 1600s looking at visitor data and suggesting a blindingly white Mausoleum. Whether it’s the Great […]

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ANALYSIS

Why are DMOs trying to grow tourism backwards?

  When people make the decision to travel someplace, they probably have a couple things in mind they’d like to do — see some attraction, wander through a city’s old town, hike on a specific trail.  These are the things that inspired them to buy the ticket, the destination drivers. They’ll stay in hotels, eat at […]

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