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Tag Archives | destination development

ANALYSIS

The Big Story that Destinations Aren’t Telling

Chris Yiu (CC BY-SA 2.0)

Walk into any hotel or restaurant (or even a major corporate headquarters) and it’s easy to see that they’re all trying to make a great first impression–an impression that reinforces their brand. From the landscaping out front to the waiting area to the front desk to the bathrooms … the professional establishments tie all this […]

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ANALYSISMONUMENTS

The First Step to Creating Smart Destination Development

The world’s most famous attractions didn’t come out of focus groups.  There wasn’t likely a visitor’s board in Paris in 1880 saying: “You know what this city needs . . . a giant flag pole!”  There wasn’t a research team in India in the 1600s looking at visitor data and suggesting a blindingly white Mausoleum. Whether it’s the Great […]

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ANALYSIS

Destination Rebranding: Creating the World’s Best Place to Visit

What has happened to culture in so many destinations is that capitalism has taken it for a ride.  Market forces, particularly franchises, have placed the same successful formulas just about everywhere.  The result is that destinations are not only trying to provide something for everyone; they’re often doing it with the very same companies that […]

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ANALYSIS

Why are DMOs trying to grow tourism backwards?

  When people make the decision to travel someplace, they probably have a couple things in mind they’d like to do — see some attraction, wander through a city’s old town, hike on a specific trail.  These are the things that inspired them to buy the ticket, the destination drivers. They’ll stay in hotels, eat at […]

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ANALYSIS ACTIVITIESANALYSIS

When will Brand USA start creating destination products?

Canada’s “Signature Experiences Collection” may sound like a celebrity clothing line at Target, but the thought behind it is spot on.  Car manufacturers produce new cars every year, phone makers come out with new phones, theme parks add new rides.  What generates a buzz for all these companies?  New products with new features. What do […]

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ANALYSISSOCIAL MEDIA

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