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What Destinations Need to Know Before They Jump Onboard with Big Data Advertising

If You’re A DMO Serving Up Targeted Online Ads, Read This Department store legend, John Wanamaker, famously said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Because Big Data allows companies to serve up online ads (display, native, pre-roll, etc.) to people who’ve demonstrated interest while surfing, […]

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