Top menu

ANALYSISTOURISM TECH ANALYSIS

Destination Rebranding: Creating the World’s Best Place to Visit

What has happened to culture in so many destinations is that capitalism has taken it for a ride.  Market forces, particularly franchises, have placed the same successful formulas just about everywhere.  The result is that destinations are not only trying to provide something for everyone; they’re often doing it with the very same companies that […]

Continue Reading
SOCIAL MEDIAUncategorized

Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

Continue Reading
Uncategorized

Time to start blogging again

Sorry for the long delay.  Been working on several book updates for Rough Guides, traveling around the world to speak at various travel conferences (including this TEDx talk in Stockholm), consulting and trying to squeeze in some valuable family time in-between.  Just back from speaking/advising in Aruba and my next speaking event is the NORWEGIAN DIGITAL […]

Continue Reading
ANALYSIS

Why are DMOs trying to grow tourism backwards?

  When people make the decision to travel someplace, they probably have a couple things in mind they’d like to do — see some attraction, wander through a city’s old town, hike on a specific trail.  These are the things that inspired them to buy the ticket, the destination drivers. They’ll stay in hotels, eat at […]

Continue Reading
ANALYSIS ANALYSISMUSEUMS

Can Frank Gehry get people to visit Panama?

  This year will see the opening of an exciting new building by architect legend Frank Gehry: the BioMuseo in Panama City, Panama. Gehry’s impact on tourism was famously made in 1997 with the opening of his instantly iconic Guggenheim museum in Bilbao, Spain.  Perhaps more than any other building that wasn’t challenging a height […]

Continue Reading
ANALYSIS

The academic model for destinations is decline and demise. Here’s how to beat it.

It has no doubt occurred to you that the travel industry (both independent travel media and state-sponsored travel marketing) likes to sell the “quaint” and “undiscovered” nature of its destination —  the very qualities that cease to exist once visitors arrive. It’s like a business model built on offering licenses to shoot endangered species… not […]

Continue Reading
ANALYSIS

The problems with travel recommendations

1. Depends on personal tastes. For example, if someone likes windsurfing, they might recommend northern Brazil. But if you’re not into wind-dependent sports, you may not enjoy getting sandblasted by 30-knot winds everyday while you try to get a tan. If someone asks for a hotel recommendation, it’s helpful to know if it’s for a […]

Continue Reading
ANALYSISSOCIAL MEDIA

Social media’s influence on travel

In a previous posting, I mentioned that even with user-generated social-media content, you need a strong hook to get people to travel. A tip from a friend might get you to try a new flavor of yogurt or pick up a new book, but before you shell out $10,000 to bring your family to Australia, […]

Continue Reading

      Privacy policy