Here’s the writing on the wall… what happens when top attractions rest on their laurels.
They get written up in stories like this:
What should they do to fix the problem?
1. Use smart ticketing systems so no one waits in queues. Allow in the right amount of visitors, so it’s never overcrowded.
2. Use techniques (like arrows, smart lighting and audio tours) to spread out the visitors once inside.
3. Add some extra value… imagine walking up the steps to the 2nd level of the Eiffel Tower and finding a free wine and cheese tasting and a jazz quartet playing.