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Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

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Time to start blogging again

Sorry for the long delay.  Been working on several book updates for Rough Guides, traveling around the world to speak at various travel conferences (including this TEDx talk in Stockholm), consulting and trying to squeeze in some valuable family time in-between.  Just back from speaking/advising in Aruba and my next speaking event is the NORWEGIAN DIGITAL […]

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Print at home luggage tags… what took so long? (Thanks Iberia)

Brave new things are happening in Madrid as Iberia continues to roll out Agora, their high-tech system to make the travel experience better. First, they introduced smart check points. Now print at home baggage tags. The “My Bag Tag” program satisfies IATA’s “Bags Ready-to-Go” project and, according to Dimitris Bountolos Montabes, the  print at home […]

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Creating the World’s Best Destination… at Pure Michigan

Speaking in Traverse City, Michigan at the Governor’s Conference on Tourism.   Just met Brad and David in Berlin and they’ve filled me in on the most important detail I need for the conference: “Bring a warm jacket.” Interesting to hear about the new products Michigan is creating.  Will be showcasing some of them in […]

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Why peer-to-peer rentals are good news for destinations

Last week, I mentioned why hotels should embrace (and even earn money from) Airbnb and similar peer-to-peer rentals. Today, I want to explain a few reasons why they’re good for destinations. 1.  New visitors.  They make travel to your destination affordable, especially for families.  For a family with two or more kids, that often means two […]

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