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ANALYSISTOURISM TECH

What Destinations Need to Know Before They Jump Onboard with Big Data Advertising

If You’re A DMO Serving Up Targeted Online Ads, Read This Department store legend, John Wanamaker, famously said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Because Big Data allows companies to serve up online ads (display, native, pre-roll, etc.) to people who’ve demonstrated interest while surfing, […]

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ANALYSISTOURISM TECH

Has The Smartphone Killed The Tourist Office?

Cities and regions keep building and maintaining tourist offices and visitor centers, but do they serve a necessary function or are destinations just doing it out of habit? The original idea was to provide visitors with helpful information so they could find something they’d like to do and perhaps even stay a little longer. The […]

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ANALYSISSOCIAL MEDIATOURISM TECH ANALYSISTOURISM TECH

World Wonders of Waiting – The Longest Lines in Tourism

Edal Anton Lefterov (CC SA 3.0)

Get Your Guide collected some waiting times for attractions around the world.  They found that visitors to Rome hoping to see the sights wait the longest… 7.5 hours on average to see just four major attractions.  In London, Paris and Amsterdam, it’s 5 hours. In other words, you may need an entire extra day just […]

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ANALYSISTOURISM TECH TOURISM TECH

Disney should consider this for Magic Band 2.0

If you can forget for a moment that these guys aren’t decent actors (even by the standards of reluctant bystanders dragged up from the IT department and not given any lines) and are walking around in circles, this is a pretty amazing piece of technology. Personally, I’d feel better about providing my palm for entry […]

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ANALYSISTOURISM TECH ANALYSISTOURISM TECH

What can destinations learn from advances in airline technology and service? Have a look

What can destinations learn from this slice of in-flight technology?  That a simple and adaptive system can deliver a better experience and increase revenue at the same time.  It’s about knowing the customer… when they’d be willing to pay for an upgrade (to a better room, car, train cabin, express pass to an attraction) and […]

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ART & ARCHITECTURECONCEPTSPUBLIC SPACESREPURPOSE PROJECTSTOURISM TECH TOURISM TECHURBAN REVITALIZATION PROJECTSWALKING STREETS

Heated streets and sidewalks are a smart idea for winter downtowns

Any four-season downtown undertaking a street/sidewalk construction project should seriously consider investing in heated streets and sidewalks.  It’s not just the savings on snow plowing and the cracks and damage that come with plowing, salt, and the freeze-thaw cycle… it makes the downtown more inviting for pedestrian and vehicles. A few towns in Michigan have […]

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