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ANALYSISSOCIAL MEDIA

Solving The Travel Blogger Dilemma
(Why DMOs Need To Take The First Step To Fix It)

public domain

“Travel bloggers’ single most important asset is trust,” said Mariette du Toit-Helmbold, a South African destination marketing executive turned consultant, at the Social Travel Summit in Inverness, Scotland. “It’s something that destinations cannot buy.” This sentiment was echoed during the conference.  Trust, they agreed, is what builds bloggers’ audiences and makes them “influencers.” It’s this […]

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ANALYSISSOCIAL MEDIATOURISM TECH ANALYSISSOCIAL MEDIA

The Emperor’s New Hashtag — What are DMO hashtags accomplishing?

Brian Solis (CC BY 2.0)

I just watched an entertaining Skift conference video of New York’s DMO CEOFred Dixon talking about their new #thisisnewyorkcity hashtag campaign. The hashtag got attached to 15,342 posts right away, he explains in the video. Sounds like a success story, right? Why else would Mr. Dixon mention it? The purpose, according to Mr. Dixon, is “to inspire inspiration in this new generation.” And he […]

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SOCIAL MEDIAUncategorized

Why DMO Storytelling Doesn’t Work

Rosenfeld Media via flickr (CC BY 2.0)

At most tourism conferences I’ve been attending, one or more speakers tells the audience how important storytelling is and why DMOs should be doing it.  I must admit, I don’t get it. I understand when an author tells a story set in a destination. Or when Hollywood makes a movie there. Or when travel writers […]

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ANALYSISSOCIAL MEDIA

Social media’s influence on travel

In a previous posting, I mentioned that even with user-generated social-media content, you need a strong hook to get people to travel. A tip from a friend might get you to try a new flavor of yogurt or pick up a new book, but before you shell out $10,000 to bring your family to Australia, […]

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ANALYSISSOCIAL MEDIA ANALYSISSOCIAL MEDIA

What is the core brand of your destination?

“To me, a brand is trust,” said Steve Jobs. I wanted to drive home the importance of Peter Moore’s blog posting yesterday on this site.   If you are promoting something with photos: a clean beach, an uncrowded historic city center, an almost-empty park trail, a scenic area without litter or traffic jams… then you […]

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ART & ARCHITECTURELOW BUDGETSOCIAL MEDIA

How do you make your destination appealing in the winter… on a budget… and do it overnight? How about an art installation in the snow?

Okay, there’s on major draw back. Or two. 1) You might need a helicopter to fully appreciate it. 2) It will only last until the next snowfall or wind storm.   But imagine having this artistic snowshoer Simon Beck as an artist in residence, creating new art works around your destination all the time.  And maybe on […]

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ANALYSISPARKSSOCIAL MEDIATOURISM TECH

Forget Star Wars. This is another kind of Skywalker tourism… and it’s getting the media and social media excited about nature again

Back in the day, if you wanted people to enjoy the mountains and nature,  it was enough to create a national park with some hiking trails. Then people wanted a visitor’s center and some roads to tour the area. Then it was ski resorts and helicopter tours. Now “skywalks” are all the rave. It started with […]

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ANALYSISSOCIAL MEDIATHEME PARKSTOURISM TECH

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