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Archive | ANALYSIS

When we’ve provided a special comment (typically just a line or three) on an attraction, concept or technology, we’re including the post in this section.

ANALYSISTOURISM TECH ANALYSIS

Destination Rebranding: Creating the World’s Best Place to Visit

What has happened to culture in so many destinations is that capitalism has taken it for a ride.  Market forces, particularly franchises, have placed the same successful formulas just about everywhere.  The result is that destinations are not only trying to provide something for everyone; they’re often doing it with the very same companies that […]

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ANALYSIS

Why are DMOs trying to grow tourism backwards?

  When people make the decision to travel someplace, they probably have a couple things in mind they’d like to do — see some attraction, wander through a city’s old town, hike on a specific trail.  These are the things that inspired them to buy the ticket, the destination drivers. They’ll stay in hotels, eat at […]

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ANALYSIS ANALYSISMUSEUMS

Can Frank Gehry get people to visit Panama?

  This year will see the opening of an exciting new building by architect legend Frank Gehry: the BioMuseo in Panama City, Panama. Gehry’s impact on tourism was famously made in 1997 with the opening of his instantly iconic Guggenheim museum in Bilbao, Spain.  Perhaps more than any other building that wasn’t challenging a height […]

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ANALYSIS

The academic model for destinations is decline and demise. Here’s how to beat it.

It has no doubt occurred to you that the travel industry (both independent travel media and state-sponsored travel marketing) likes to sell the “quaint” and “undiscovered” nature of its destination —  the very qualities that cease to exist once visitors arrive. It’s like a business model built on offering licenses to shoot endangered species… not […]

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ANALYSIS

The problems with travel recommendations

1. Depends on personal tastes. For example, if someone likes windsurfing, they might recommend northern Brazil. But if you’re not into wind-dependent sports, you may not enjoy getting sandblasted by 30-knot winds everyday while you try to get a tan. If someone asks for a hotel recommendation, it’s helpful to know if it’s for a […]

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ANALYSISSOCIAL MEDIA

Social media’s influence on travel

In a previous posting, I mentioned that even with user-generated social-media content, you need a strong hook to get people to travel. A tip from a friend might get you to try a new flavor of yogurt or pick up a new book, but before you shell out $10,000 to bring your family to Australia, […]

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ANALYSIS

Are your franchises hurting your destination? (short answer: yes)

Who would be crazy enough to kick out a tenant who doesn’t miss payments and doesn’t seem to mind those city-center premium-rates?   Springdale, Utah, for one.  Rather, they created an ordinance in 2006 to ban “formula restaurants” to maintain their unique personality of their town. Sounds like a great idea. Removing chain restaurants from quaint […]

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ANALYSIS

Keynote in Ft Lauderdale today

Just arrived at the base camp of one of the most successful URLs for any destination: sunny.org. Ft Lauderdale’s internet net is particularly proficient at seizing sun seekers. In a time when so many travelers are making a beeline right to the likes of Google, Yelp, TripAdvisor, etc., it’s nice to see that  effective SEO […]

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