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ACTIVITIESANALYSIS

How to you make a hiking trail more exciting?

The first step is to state that as a goal: “we’d like to make this hiking trail more exciting.”  Or “We’d like a world-class multi-use trail that features the local food.” Or whatever your goal might be. These things don’t just happen by accident. Then you need some knowledge… knowledge of what the competition is […]

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ACTIVITIESANALYSIS ACTIVITIESADVENTUREOFF-BEAT FESTIVALSSTREET PERFORMANCE ACTIVITIESANALYSIS

When will Brand USA start creating destination products?

Canada’s “Signature Experiences Collection” may sound like a celebrity clothing line at Target, but the thought behind it is spot on.  Car manufacturers produce new cars every year, phone makers come out with new phones, theme parks add new rides.  What generates a buzz for all these companies?  New products with new features. What do […]

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Who says you need to spend a fortune? This destination-specific adventure activity achieved global reach for the cost of a rope and a GoPro camera

22 million YouTube views and counting.  Just shows what can be achieved if you use a little creativity. COMMENT: Okay, so it’s not likely park officials are going to allow this to turn into an ongoing bungie-jump-like commercial venture for tourists, but it leaves some wiggle room for fantasy. Meanwhile, it shows the spirit of […]

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