What can destinations learn from this slice of in-flight technology? That a simple and adaptive system can deliver a better experience and increase revenue at the same time. It’s about knowing the customer… when they’d be willing to pay for an upgrade (to a better room, car, train cabin, express pass to an attraction) and then being flexible enough to offer it at the right time. And combining this with practical and helpful information. In the plane, it may be flight connections, but on the ground it could be directions to an attraction, restaurant or restroom.