Q: How can you take a couple hundred umbrellas and some wire and get the world to notice your destination?
Take a look at the floating umbrellas on the streets of Agueda, Portugal. This is the second year in a row Agueda has strung up umbrellas for a seasonal splash of color.
COMMENT: Consider the tale of two umbrella attractions. You’ve got this one on a shoestring budget and the $100 million urban parasol in Seville. They’re at opposite ends of the spectrum in almost every way, yet both are very effective. They create powerful impressions and get great coverage.