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ANALYSISTOURISM TECH

Has The Smartphone Killed The Tourist Office?

Cities and regions keep building and maintaining tourist offices and visitor centers, but do they serve a necessary function or are destinations just doing it out of habit? The original idea was to provide visitors with helpful information so they could find something they’d like to do and perhaps even stay a little longer. The […]

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ANALYSIS ANALYSISSOCIAL MEDIATOURISM TECH ANALYSISSOCIAL MEDIA

The Emperor’s New Hashtag — What are DMO hashtags accomplishing?

Brian Solis (CC BY 2.0)

I just watched an entertaining Skift conference video of New York’s DMO CEOFred Dixon talking about their new #thisisnewyorkcity hashtag campaign. The hashtag got attached to 15,342 posts right away, he explains in the video. Sounds like a success story, right? Why else would Mr. Dixon mention it? The purpose, according to Mr. Dixon, is “to inspire inspiration in this new generation.” And he […]

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ANALYSIS

The Big Story that Destinations Aren’t Telling

Chris Yiu (CC BY-SA 2.0)

Walk into any hotel or restaurant (or even a major corporate headquarters) and it’s easy to see that they’re all trying to make a great first impression–an impression that reinforces their brand. From the landscaping out front to the waiting area to the front desk to the bathrooms … the professional establishments tie all this […]

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ANALYSIS ANALYSISMONUMENTS

The First Step to Creating Smart Destination Development

The world’s most famous attractions didn’t come out of focus groups.  There wasn’t likely a visitor’s board in Paris in 1880 saying: “You know what this city needs . . . a giant flag pole!”  There wasn’t a research team in India in the 1600s looking at visitor data and suggesting a blindingly white Mausoleum. Whether it’s the Great […]

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ANALYSISTOURISM TECH

World Wonders of Waiting – The Longest Lines in Tourism

Edal Anton Lefterov (CC SA 3.0)

Get Your Guide collected some waiting times for attractions around the world.  They found that visitors to Rome hoping to see the sights wait the longest… 7.5 hours on average to see just four major attractions.  In London, Paris and Amsterdam, it’s 5 hours. In other words, you may need an entire extra day just […]

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ANALYSISTOURISM TECH ANALYSIS

Destination Rebranding: Creating the World’s Best Place to Visit

What has happened to culture in so many destinations is that capitalism has taken it for a ride.  Market forces, particularly franchises, have placed the same successful formulas just about everywhere.  The result is that destinations are not only trying to provide something for everyone; they’re often doing it with the very same companies that […]

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